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Blog Council- what is that?

Maybe some of you already know about this news but I think it worth to put it in this blog.

Corporations have long realized blogs can be an effective vehicle for marketing and customer outreach, but they’re also fraught with legal and PR risks. To manage those perils and share best practices, several major brands have formed a new group dubbed The Blog Council. Initial members include Coca-Cola, Dell, General Motors, Kaiser Permanente, Microsoft, Wells Fargo and others.

The Blog Council was founded by Andy Sernovitz, CEO of GasPedal and former CEO of the Word of Mouth Marketing Association. GasPedal is tasked with managing the Council in a consulting role.

Sernovitz said the idea for the Council grew from a realization that the founding brands were dealing with similar blogging issues.

“Every company has been finding out the same answers to the same questions on their own,” he said. “It’s really about sharing ideas and as one of these member companies has figured out how to balance legal issues or blog policies or technology, they now can share with other people in those exact same situations.”

Actually, what Blog Council provide their members?

The Blog Council provides its members with a private discussion board, holds “show-and-tell” presentations once a week where members explain how they’ve handled blogging issues, and is planning an in-person meeting in Orlando next month. The council is not intended as a starting point for corporate bloggers, but instead for larger businesses that already blog and can share experiences.

You can read more about the article here.
Viablogger: Matthew G. Nelson.

Thanks Matthew!