How Taylor Swift revisited the past to make "Midnights" her most successful album to date.
The pop diva last broke her own record for weekly sales with "Reputation" five years ago with Taylor Swift's "Midnights" album.
In some important ways, Swift's latest album represents a return to her earlier work.
She has made a significant marketing push on social media and is about to go on a significant tour for the first time in five years.
Her music has returned to the pop sound that came before her journey into indie folk rock on her most recent two recordings.
Swift's "Reputation," which sold 1.216 million copies, set a record for the most U.S. sales week for a conventional album five years ago.
"The outcomes are self-evident. George Howard, a professor of music business at Berklee College of Music, said that she is as well-liked as ever
She stirs up this type of craze among a sizable number of supporters.
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