What Are The Benefits Of A Mba In Customer Relationship Management
Background Info: Customer relationship management (CRM) is an important aspect of business, which deals with the interaction between a business and its customers. However, it is one of the most difficult marketing strategies to manage.
According to the Customer Relationship Management Institute, “CRM is the measurable, responsible, and strategic use of technology and people to create and maintain customer-focused relationships that drive profitable business outcomes.”
The benefits of CRM are endless. For instance, CRM can help a business improve customer service, increase sales, and reach new customers.
Why Should A Mba Student Consider CRM As A Career Option?
CRM can be a lucrative career, with the average salary reaching $76,000 annually. It is estimated that there are more than 2 million CRM professionals in the United States, and the industry is expected to grow by 5 percent to 6 percent annually.
The U.S. Department of Labor predicts that the CRM industry will add around 11,000 new jobs by the end of 2024.
The good news is that there are many jobs for CRM professionals. Some of these jobs include sales, marketing, customer support, and human resources.